Can I say how much I love where beauty and fashion is going right now? After years of homogenized minimalism, fashion and beauty is finally fun again, thanks to lead designers like Alessandro Michele from Gucci. Personality reigns supreme and summer’s looks are all about play–having fun with your makeup, experimenting with new colors and textures, and feeling inspired by art and nature.
When I saw Hailee Seinfeld wearing lilac purple eyeshadow on the Golden Globes red carpet earlier this year, I knew it was a look I wanted to try. We’ve seen no shortage of colorful eye makeup looks as of late–I’ve even tried out pink and blue myself–so purple seemed like the next obvious hue to play with.