How to Wear Purple Eye Shadow

Lilac purple eyeshadow Allison McNamara

Lilac purple eyeshadow allison mcnamara

Lilac purple eyeshadow Allison McNamara

Allison McNamara lila purple eyeshadow

Can I say how much I love where beauty and fashion is going right now? After years of homogenized minimalism, fashion and beauty is finally fun again, thanks to lead designers like Alessandro Michele from Gucci. Personality reigns supreme and summer’s looks are all about play–having fun with your makeup, experimenting with new colors and textures, and feeling inspired by art and nature.

When I saw Hailee Seinfeld wearing lilac purple eyeshadow on the Golden Globes red carpet earlier this year, I knew it was a look I wanted to try. We’ve seen no shortage of colorful eye makeup looks as of late–I’ve even tried out pink and blue myself–so purple seemed like the next obvious hue to play with.

I’ll be honest, I’m not much of a purple person, but this look changed that for me! If you have green eyes, purple is an awesome color for you because it really compliments your eye color. I used LORAC’s mega pro palette 3 in Dusty Mauve, which sadly you can only buy on Amazon for a very steep price these days. It’s a great palette but not sure it’s worth $188…

I kept my face makeup soft and clean, with light coverage, a little contouring and brows. I just did a standard blend out for the shadow and used the same color for a stiff drop shadow as well. Then, a little pearl shimmer on the brow bone!



How YOU Can Wear the Pink Eyeshadow Trend

Pink eyeshadow trend pink lipstick on red head fashion blogger

pink eyeshadow trend and pink lipstick

Red head with pink eyeshadow trend and fair skin pink lipstick

Pink eyeshadow trend pink Laura Mercier lipstick

Pink eyeshadow trend using Too Faced eyeshadow palette

Pink eyeshadow trend using pink Too Faced eyeshadow palette

Pink eyeshadow trend with pink lipstick on redhead Allison McNamara


It’s easier than you think.

If there is one trend you want to try out this year, it’s going to be the pink eyeshadow trend. From pink winter coats, to candy-colored eyes and lips, to pink suiting, bubblegum hues are going to be just about everywhere. The pink eyeshadow trend has been big throughout awards season on Lily Collins, Emma Stone, and Sophia Bush. So I thought, let’s give this pink eyeshadow trend a go!

I dabbled in this trend slowly with a light pale pink lid a few months ago, and decided to go for it this week with pretty pink peepers courtesy of Too Faced’s Sugarpop palette in Bubblegum. I love the rich shade of this shadow and how it pops against my fair skin. For the lips, I adore this opaque pink gloss from Laura Mercier in Petal Pink. It’s moisturizing like a gloss but has the pigment of a lipstick, brilliant. The top I’m wearing is vintage and I figured I’d wear something neutral in this sea of pink 🙂

I’ve put together some of my top pink makeup goodies to nail the pink eyeshadow trend for you to shop below! 

Eyes | Too Faced Sugar Pop palette in Bubblegum

Lips | Laura Mercier gloss in Petal Pink


Create This Pretty Peach Makeup Look

Peach makeup tutorial makeup look

Peach Makeup Tutorial peach eyeshadow and lipstick on redhead blogger Allison McNamara

Peach Makeup Tutorial Peach eyeshadow and peach lipstick fashion blogger Allison McNamara

Peach Makeup Tutorial Makeup Look on Allison McNamara

Peach Makeup Tutorial Peach Eyeshadows and Lipsticks on fashion blogger Allison McNamara


Sweet as a Georgia peach! Peach makeup has been trending a lot lately thanks to brands like Too Faced’s Sweet Peach palette and Kylie Cosmetics’s Royal Peach palette. Personally, I adore a peachy makeup look, which is why I put together a quick and easy pretty peach makeup tutorial for you guys. For starters, I think peach super flattering on a variety of skin tones, ranging from super pale like me to dark. And because peach consists of soft, warm tones, it creates a really youthful glow that makes you look and feel fresh. Does anyone else remember that pretty peach blush by Benefit called CORALita? I was obsessed with using it when I was in college and this totally brings me back to those days.

I went for a soft-but-bold, monochromatic peach makeup look consisting of peach eyes, cheeks and lips. The beauty of this look is you really can get away with using one product. Below, my step-by-step peach makeup tutorial including products, which you can also shop in the gallery below.


Apply light coat of tinted moisturizer, I’m using Dr. Jart’s Radiance Beauty Balm. Then spot treat any under eye circles, blemishes, and red spots with concealer. I’m currently in love with RMS Beauty.


Moderately fill in brows. Don’t over fill-in, but do fill-in enough for a youthful, bushy brow. I’m forever obsessed with e.l.f. cosmetics brow gel and powered in medium.


Use peach blush on the apples of your cheeks, and also as your contour color underneath your cheek bone, jaw bone, and down the sides of your nose. Then, go over the contoured areas lightly with your usual contour powder. Layering these products creates a beautiful, soft, peachy glow. I’m using L’Oreal True Match blush in Precious Peach and ISH contour kit for my light contour.


Now for the fun part! Apply the same product that you used on your cheeks to your eyelids! I like the color to be super concentrated, so I applied it with a small, flat eyeshadow brush. Make sure to pull the shadow down for drop shadow for a soft but smoldering look.


For the lips, start off by lining them with a lip liner that matches your lip color. Then, use your finger to apply peach blush to the lips. Coat with peach lip gloss for extra shine, I’m wearing Too Faced Creamy Peach Lip Oil in Peachsicle.

I like to complete every makeup look with a little rose water spray for a dewy, hydrated finish. What do you think of peach makeup tutorial? Let me know in the comments!



Is the 1980s Makeup Look Coming Back?

1980s makeup blue eyeshadow and pink lipstick with big red hair

Red head with 1980s makeup blue eyeshadow and pink lipstick

1980s makeup blue eyeshadow pink lipstick big hair

1980s makeup blue eyeshadow pink hair shoulder pads


Get ready, because they ’80s are going to be back in a big way this year. And, yes, that includes the infamous 1980s makeup. Blue eyeshadow, pink lipstick, and big hair (and dare I say perms?) are making their way back into fashion. I noticed the trend of an ’80s revival beginning last year with cult obsessions like Stranger Things, and knew instantly that the 80s would make it’s way into the fashion set. The ’90s have been around long enough, and I’m actually excited to play with different fashion nods to the decade that I was born in!

When I think of the ’80s I think of Madonna, big hair, irreverent, bold makeup, weird wedding dresses, Michael Jackson, shoulder pads… the list goes on and on and on! Usually, when we think of ’80s beauty, we shudder a bit, am I right? The hair was so bad and the makeup was tacky AF, so I wanted to challenge myself to make it chic and modern. Lately, I’ve been playing with all sorts of crazy eye colors lately (like this pink shadow look I did the other day) and realized I had to do a modern version of 1980s makeup: blue shadow and pink lips.

To keep the look soft and feminine, so I chose a pastel blue shadow with a little shimmer that actually felt super Bridget Bardot in the ’70s if I wore it alone. I went with my normal face makeup routine, which you can read about here. Then, I added on a brilliant baby pink lip from Too Faced in Melted Marshmallow. 

For the hair, I curled it and then gave it a tease around the crown of my head for a little more ’80s vavavolume. And then, added texture with the Ouai’s texturizing hair spray. And voila, ’80s! Oh, and of course, this authentic vintage plaid blazer from Vintage2049’s etsy store was the only think I needed to finish off the look. This blazer even has shoulder pads! Dead. 

Shop my makeup look below! And prepare yourself to see a lot of 1980s makeup inspired looks right now.