How to Wear Purple Eye Shadow

Lilac purple eyeshadow Allison McNamara

Lilac purple eyeshadow allison mcnamara

Lilac purple eyeshadow Allison McNamara

Allison McNamara lila purple eyeshadow

Can I say how much I love where beauty and fashion is going right now? After years of homogenized minimalism, fashion and beauty is finally fun again, thanks to lead designers like Alessandro Michele from Gucci. Personality reigns supreme and summer’s looks are all about play–having fun with your makeup, experimenting with new colors and textures, and feeling inspired by art and nature.

When I saw Hailee Seinfeld wearing lilac purple eyeshadow on the Golden Globes red carpet earlier this year, I knew it was a look I wanted to try. We’ve seen no shortage of colorful eye makeup looks as of late–I’ve even tried out pink and blue myself–so purple seemed like the next obvious hue to play with. read more

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How I Keep My Red Hair Shiny and Healthy

L'Oreal EverPure Allison McNamara Red head

L'Oreal EverPure Moisture Shampoo Conditioner

L'Oreal EverPure Moisture Shampoo and Conditioner

L'Oreal EverPure Moisture Shampoo and Conditioner

Healthy Red Hair Allison McNamara

I love being a redhead. I dyed my hair two years ago and haven’t looked back! It’s such a fun hair color to have, but it also requires a lot of maintenance and the right mix of products. Which is why I’m so excited to be teaming up with L’Oreal as an ambassador for their EverPure line of hair care products. Fun fact: the L’Oreal EverPure shampoo and conditioner were the first two products I bought the day I dyed my hair red. I needed to get a sulfate free shampoo that was safe for color-treated hair, and I am so happy that I found such a great, quality product so early in my red hair journey. read more

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