How to Wear Purple Eye Shadow

Lilac purple eyeshadow Allison McNamara

Lilac purple eyeshadow allison mcnamara

Lilac purple eyeshadow Allison McNamara

Allison McNamara lila purple eyeshadow

Can I say how much I love where beauty and fashion is going right now? After years of homogenized minimalism, fashion and beauty is finally fun again, thanks to lead designers like Alessandro Michele from Gucci. Personality reigns supreme and summer’s looks are all about play–having fun with your makeup, experimenting with new colors and textures, and feeling inspired by art and nature.

When I saw Hailee Seinfeld wearing lilac purple eyeshadow on the Golden Globes red carpet earlier this year, I knew it was a look I wanted to try. We’ve seen no shortage of colorful eye makeup looks as of late–I’ve even tried out pink and blue myself–so purple seemed like the next obvious hue to play with. read more

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How I Keep My Red Hair Shiny and Healthy

L'Oreal EverPure Allison McNamara Red head

L'Oreal EverPure Moisture Shampoo Conditioner

L'Oreal EverPure Moisture Shampoo and Conditioner

L'Oreal EverPure Moisture Shampoo and Conditioner

Healthy Red Hair Allison McNamara

I love being a redhead. I dyed my hair two years ago and haven’t looked back! It’s such a fun hair color to have, but it also requires a lot of maintenance and the right mix of products. Which is why I’m so excited to be teaming up with L’Oreal as an ambassador for their EverPure line of hair care products. Fun fact: the L’Oreal EverPure shampoo and conditioner were the first two products I bought the day I dyed my hair red. I needed to get a sulfate free shampoo that was safe for color-treated hair, and I am so happy that I found such a great, quality product so early in my red hair journey. read more

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How YOU Can Wear the Pink Eyeshadow Trend

Pink eyeshadow trend pink lipstick on red head fashion blogger

pink eyeshadow trend and pink lipstick

Red head with pink eyeshadow trend and fair skin pink lipstick

Pink eyeshadow trend pink Laura Mercier lipstick

Pink eyeshadow trend using Too Faced eyeshadow palette

Pink eyeshadow trend using pink Too Faced eyeshadow palette

Pink eyeshadow trend with pink lipstick on redhead Allison McNamara

THE TRICK TO PULLING OFF PINK EYESHADOW TREND

It’s easier than you think.

If there is one trend you want to try out this year, it’s going to be the pink eyeshadow trend. From pink winter coats, to candy-colored eyes and lips, to pink suiting, bubblegum hues are going to be just about everywhere. The pink eyeshadow trend has been big throughout awards season on Lily Collins, Emma Stone, and Sophia Bush. So I thought, let’s give this pink eyeshadow trend a go!

I dabbled in this trend slowly with a light pale pink lid a few months ago, and decided to go for it this week with pretty pink peepers courtesy of Too Faced’s Sugarpop palette in Bubblegum. I love the rich shade of this shadow and how it pops against my fair skin. For the lips, I adore this opaque pink gloss from Laura Mercier in Petal Pink. It’s moisturizing like a gloss but has the pigment of a lipstick, brilliant. The top I’m wearing is vintage and I figured I’d wear something neutral in this sea of pink 🙂 read more

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Create This Pretty Peach Makeup Look

Peach makeup tutorial makeup look

Peach Makeup Tutorial peach eyeshadow and lipstick on redhead blogger Allison McNamara

Peach Makeup Tutorial Peach eyeshadow and peach lipstick fashion blogger Allison McNamara

Peach Makeup Tutorial Makeup Look on Allison McNamara

Peach Makeup Tutorial Peach Eyeshadows and Lipsticks on fashion blogger Allison McNamara

PRETTY PEACH MAKEUP TUTORIAL 

Sweet as a Georgia peach! Peach makeup has been trending a lot lately thanks to brands like Too Faced’s Sweet Peach palette and Kylie Cosmetics’s Royal Peach palette. Personally, I adore a peachy makeup look, which is why I put together a quick and easy pretty peach makeup tutorial for you guys. For starters, I think peach super flattering on a variety of skin tones, ranging from super pale like me to dark. And because peach consists of soft, warm tones, it creates a really youthful glow that makes you look and feel fresh. Does anyone else remember that pretty peach blush by Benefit called CORALita? I was obsessed with using it when I was in college and this totally brings me back to those days. read more

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